Ranui Samuels whakapapa is Tainui, Ngāti Hauā through his father. Born and raised in the highlands of Tribal Papua New Guinea, Ranui grew up in a place where the primordial and primeval were the everyday, living among a stone age people, around their campfires, hunting with their children and sleeping under the stars.
One thing Ranui understands inherently from his Papua New Guineas upbringing, is branding.
In PNG you marked yourself, painted your face, wore feathers to identify yourself and your tribe. Fashion is similar, but its Burberry, Fendi, Chanel and Zambesi….” The link for me is this is how you identify yourself in a post-modern age” says Ranui.
COLLECTION ONE is a culmination of Ranui’s journey thus far. It is strongly masculine, but has touches of grace in the length and drape of the pieces. Location prints hint at arcane origins, while the total ensemble provides a sports-infused muted military aesthetic.